Boosting Enrollment Through SEO Audit and Optimization for an Educational Institute
Client Overview
- Industry: Education
- Client: A mid-sized private university with a strong regional reputation
- Objective: Increase organic website traffic, improve search engine rankings for relevant keywords, and ultimately boost student enrollment.
Challenges
- Low Organic Traffic: The university's website was struggling to attract a significant amount of organic traffic.
- Outdated Website: The website had a dated design and poor user experience, impacting conversions.
- Keyword Optimization Issues: The website lacked proper keyword research and optimization.
Mediavak's Approach
Mediavak conducted a comprehensive SEO audit to identify the root causes of the website’s performance issues and implemented a tailored optimization strategy. The process involved the following phases:
Phase 1: In-Depth SEO Audit
- Technical Audit: Analyzed website structure, speed, mobile-friendliness, and indexing issues.
- On-Page Optimization: Evaluated title tags, meta descriptions, header tags, and content relevance for key academic programs and courses.
- Keyword Research: Identified high-potential keywords and analyzed competitor keyword rankings.
- Link Analysis: Assessed the website's backlink profile and identified opportunities for link building.
Phase 2: Technical SEO Optimization
- Website Speed Optimization: Improved website loading speed through image compression, code optimization, and server configuration.
- Mobile Optimization: Ensured a seamless mobile experience by addressing responsive design and mobile-specific issues.
- XML Sitemap and Robots.txt: Created and optimized XML sitemap and robots.txt files for better search engine crawlability.
- Structured Data Implementation: Implemented schema markup for academic programs and courses to enhance search engine visibility.
Phase 3: On-Page Optimization
- Keyword Optimization: Optimized website content, including program pages, faculty profiles, and blog posts, with relevant keywords.
- Content Enhancement: Improved content quality and relevance by focusing on student-centric information and benefits.
- Internal Linking: Strengthened website navigation and internal linking to improve website structure and keyword distribution.
Phase 4: Content Creation and Optimization
- Blog Development: Launched a university blog with informative and engaging content targeting potential students.
- Keyword-Optimized Content: Created blog posts and articles focused on relevant keywords and topics.
- Content Promotion: Distributed content through social media channels and relevant online platforms.
Results
- Increased Organic Traffic: Achieved a significant increase in organic traffic to the university's website.
- Improved Search Rankings: Improved rankings for target keywords related to academic programs and courses.
- Higher Conversion Rates: Enhanced user experience and clear calls-to-action led to increased inquiry and application submissions.
- Increased Enrollment: Contributed to a measurable increase in student enrollment through improved online visibility.
Conclusion
Mediavak’s SEO audit and optimization efforts played a crucial role in enhancing the university’s online presence and driving student enrollment. By addressing technical issues, optimizing website content, and implementing a strategic content marketing approach, the university was able to improve its search engine rankings and attract more qualified prospective students
Industry Education Client A mid-sized private university with a strong regional reputation Objective Increase organic website traffic, improve search engine rankings for relevant keywords, and ultimately boost student enrollment.
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