Achieving Top Rankings for a Popular Indian Jewellery Brand
Client Overview
- Industry: Jewelry
- Brand: Leading Indian Jewelry Brand
- Objective: Move from fourth to first in non-branded target keywords by leveraging long-tail keywords, creating content based on search volume, and optimizing technical SEO elements.
Challenges
- Competitive Market: The jewelry industry in India is highly competitive, with many well-established players.
- Keyword Rankings: The brand was ranked fourth in non-branded target keywords, needing improvement to achieve top positions.
- Technical SEO Issues: The website faced challenges like keyword cannibalization and unoptimized tags, affecting its search performance.
Mediavak's Approach
To overcome these challenges, Mediavak implemented a multi-faceted SEO strategy that focused on targeting long-tail keywords, creating high-quality content, and optimizing technical SEO elements. The approach was divided into the following phases:
Phase 1: Targeting Long-Tail Keywords
- Keyword Research: Conducted comprehensive research to identify high-potential long-tail keywords relevant to the jewelry industry.
- Keyword Selection: Focused on long-tail keywords with lower competition and higher intent, aligning with the brand's products and services.
Phase 2: Content Creation and Optimization
- Blog Strategy: Developed a content calendar for creating blog posts based on search volume and user intent.
- SEO Content: Created informative and engaging blogs, guides, and articles optimized for selected long-tail keywords.
- Content Updates: Regularly updated existing content to keep it relevant and optimized for new keyword trends.
Phase 3: Technical SEO Optimization
- Keyword Cannibalization: Identified and resolved keyword cannibalization issues by consolidating content and optimizing individual pages for specific keywords.
- Tag Optimization: Improved on-page SEO elements, including meta tags, title tags, and header tags, to align with targeted keywords.
- Internal Linking: Implemented a robust internal linking strategy to improve website navigation and distribute link equity effectively across pages.
Results
- Keyword Rankings: Achieved the number one position for non-branded target keywords, moving up from the fourth position.
- Organic Traffic: Witnessed a substantial increase in organic traffic, with a 72% growth. Engagement Metrics: Improved user engagement metrics, such as a 40% increase in average session duration and a 30% rise in pages per session.
- Technical Health: Enhanced the technical health of the website, leading to faster load times and better user experience.
Before:
| Non-branded Target Keywords | Ranking |
| 3,448 | 4 |
| 9,775 | 1 |
| 1,632 | 5 |
| 5,075 | 3 |
| 6,525 | 2 |
After:
| Non-branded Target Keywords | Ranking |
| 5,190 | 1 |
| 3,042 | 2 |
| 516 | 5 |
| 2,410 | 3 |
| 689 | 4 |
Conclusion
Mediavak’s strategic approach to SEO, focusing on long-tail keyword targeting, high-quality content creation, and technical SEO optimization, successfully propelled a leading Indian jewelry brand to the top of non-branded keyword rankings. This case study highlights the effectiveness of a well-rounded SEO strategy in a highly competitive market.
Industry Jewelry Brand Leading Indian Jewelry Brand Objective Move from fourth to first in non-branded target keywords by leveraging long-tail keywords, creating content based on search volume, and optimizing technical SEO elements.
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